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As a Real Estate Broker...You are the expert of your product type!


Every Real Estate Broker should take the time to setup a blog on their website or if you don't have a website (you should) then you should be setting up a blog using any of the free or paid blog software on the interent today! 


Your Real Estate Blog will give you the opportunity to showcase your expertise to your prospective clientele through the means of delivering information to your targeted audience, by educating your clientele and showing them how well-versed you are in your field.

Content Marketing "marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a target audience - with the objective of driving profitable customer action."  These are some key points as to why every real estate agent should have an active blog put in place.


  1. Sharing Your Expert Knowledge: Committing to your blog schedule and post every few days, you will begin to show a large body of information that is available to any person who uses the interent. By reading your blog posts, your clients will have the ability to learn about you and your real estate office, your tips and tricks, local areas, cost trends. Your clients will know what you have to offer as a professional in the real estate industry.
  2. Being Found: Working on your SEO is of major importance and every company should be working on this. Blogs are a great tool for ranking higher in the search engines results meaning directing more traffic to your website. The engines like new quality content. This means, you as the expert in Real Estate will be bringing fresh content that is packed with your expertise in the field = Quality Content.

3. Allows Networking Options: As a Real Estate Agent, blogging allows the option to connect with other real estate professionals. You'll be able to gain access to potential career-furthering opportunities when other agents or brokers start reading your blog.


4. Directories: There a lot of directories catering to online blogs. Most of these directories will allow you to "ping" them when you have new content to keep their directories updated. Doing this allows you the chance to gain more traffic to your website and allows you the option of gaining more readers to your blog. Those readers are could become future clients.


5. Use it For Linking: You can always place additional links back to website that can link to important information like your listings or contact information.


6. Social Activity: Your blog can allow for your readers to interact with you by leaving comments. This shows your clients that a live person is behind the blog. Plus it adds user generated content that in turn will help you with the search engines.