REAL ESTATE AGENT TIPS & RESOURCES

Leveraging the Internet's potential is to learn more about how things work. This tip section will outline some of the key concepts you need to understand inorder to build a great campaign.

Keywords and Real Esate Agent Websites

Keywords are pretty important for your Real Estate website. When optimizing your website you will want to find a list of low competition, highly searched for key words. There are thousands of "key word" tools that you can use to help you with this task. One of the best keyword tools to use is Google's Keyword Tool over at Google Adwords. This tool is free to use. In this section, we will show you how to use the Keyword Tool.

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Step #1. To left you will see a screen shot of Googles Keyword Tool. In the direction of the red arrow, you can start with the following:

  • Enter Keywords in the box to see (Inlude Terms) ideas that include the exact words you enter.
  • Exlude Terms: This option let's see you see ideas that don't include the keywords you enter in the box.
  • Match Types: Select a match type to see the monthly traffic volume for a keyword with that match type. Choose Broad, Exact or Phrase. 
  1. Broad: This shows the sum of the search volumes for the keyword, related grammatical forms, synonyms, and related words.
  2. Exact: The search volume for that specific keyword and close variants
  3. Phrase: The sum of search volumes that include the whole phrase or near variants of the whole phrase


The key word tool at Google is pretty easy to use. Feel free to visit the tool (click here) and enter a few keywords related to Real Estate - The keyword results will help you in choosing the best key words for your site.

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