Real Estate Markeing
Niches
You can be an expert in many phases of
real estate, or you can specialize in a niche market and become a
authority in the real estate market. Many highly sucussful real
estate agents and brokers have narrowed their real estate marketing
niche focus to a specific area, a property type or consumer type.
Finding the right niche market for your real estate market can be a
lucrative strategy. Let's take a look at some niche ideas:
- For Sale By Owner (FSBO's) - Don't count these
poeple out! The FSBO's wil, in many cases, find they really don't
have the ability to really market their home and end up listing
with a real estate agent professional. If you have a maketing plan
in place, around helping these type of sellers learn what they need
to know to market their property you can show them the complexity
of the marketing task and make a decsion to list. If you advise
them, it's a good chance that you'll get their business.
- Vacation Homes - If you live or work in a
vacation town or area that appeals to the tourist and those looking
for a small getaway cabin, you have landed in a super sucsucsful
niche market. With prospects coming form out of the area, and a
great online
marketing plan! can postion you as the area real
estate expert which will cut down your competition.
- Hispanics a Growing-Buying Group - According
the Census Bureau places Hispancis as the one of the nations
largest minority groups. The median age was 27 years, this group is
highly likely to comprise a large chunk of the first-time home
buyer. If you visit any venue this group puts on. You can visit and
leave your flyers or business cards and fill them in on how you can
help them get into theri first home.
- Unmarried/Singles - With over 100 million
unmarried and single Americans, this groups becomes something that
you cannot ignore as a real estate agent. Over 50 million
households are headed by unmarried individuals. According to the
Census Bureau, women make up about 54% of heads of housholds. If
you can embrace the needs for the unmarried/single and women you
will surely find your golden pot at the end of the rainbow.
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- The Baby Boomer Influence - With different
income considerations, and special housing requirements, makes this
group a perfect nuche market. Find out the needs and develop a
marketing plan for SRES Designation (Seniors Real Estate
Specialist) and you will posting yourself as a specially trained
professional serving the growing needs of of our seniors.
As you can see, Real Estate niche marketing is never ending. All
you have to do is open up your thought process and find that
niche.
