Millions upon Millions Hit The Internet for Information!

You should already know that the internet is the first place that homebuyers or investers start their search for a home or an invenstment property. A study completed by the National Association of Realtors shows the following percentages of searchs and how they were conducted.

• Internet 80%
• Real Esate Agent 87%
• Yard Sign 55%
• Open Houses 45%
• Newspaper Ad 30%
• Home book or magazine 19%

The study also found that 50% of agents and 47% of brokers spent between $501 - $2,000 on technology and ther business in the last 12 months. So if you are not one of those agents or brokers, you can see that you are missing out! as these numbers are increasing on a daily basis. In another study by the California Association of Realtors, Internet homebuyers are reported to be wealtheir and purchasing more expensive homes. The median priced home for internet homebuys was $452,000 while the traditional buyer spent a median price of $310,000.

In the same study it shows that homebuyers also reported that the Internet shortened their home search. The entire home purchasing process took halkf as long for homebuyers who used the Internet as those who did not. Internet buyers spent half as much time with their real estate agents, visiting only half as many houses as did the traditional buyers prior to making a purchase. They viewed their listings online and narrowed down theri search to the few homes they were strongly interested in. Internet users were also more knowledgeable about purchasing process, and expressed a greater satisfaction with their real estate agent.

It all boils down to more expensive purchases, a shorter sales cycle with less hoops, and happy real estate clients who are mentioned by the study are better informed about the entire home buying process....We don't think it can get any better!

So if you are not taking advantage of the millions, you are missing out on a gold mine!

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